Tradition | Why ‘Evangelism’ Is Key to Growing a Tradition of PR Measurement — The Knowledgeable

Tradition | Why ‘Evangelism’ Is Key to Growing a Tradition of PR Measurement — The Knowledgeable


Philip Odiakose, a Advertising and marketing Communication Practitioner and Managing Advisor at P+ Measurement Companies and TMKG Consulting, has mentioned {that a} public relations (PR) measurement tradition is a ardour to really take root within the nation’s built-in advertising and marketing communication area. There needs to be advocacy. and the combination of measurement strategies into the material of a company.

Odiakoz, who made this remark in a paper titled, ‘The Position of Evangelism and Schooling in Fostering a Wholesome PR Measurement Tradition’, famous that whereas PR measurement is ‘merely an afterthought’ to strategic communication has grow to be an indispensable element, it will be significant. The position of ‘evangelism’ and schooling remains to be wanted to foster a wholesome PR measurement tradition.

The pioneer of PR measurement in Nigeria mentioned the arrival of digitization and abundance of knowledge has offered entry to an array of subtle instruments and metrics that allow the impression of PR efforts to be correctly measured not like up to now when It was measured solely by numbers. Entry to press clippings or media mentions.

“Nonetheless, harnessing the complete potential of PR measurement requires extra than simply technical experience. It requires a cultural shift inside organizations,” he mentioned.

Calling for passionate advocacy for the adoption and integration of measurement practices into the material of a company, Odiakos believes such evangelism begins with growing a deep perception within the transformative energy of data-driven decision-making. Ought to.

Based on him, for a tradition of PR measurement to take root successfully, there’s a must dispel the notion that PR is an intangible artwork, resistant to quantification.

“Subsequently, evangelism entails educating stakeholders in any respect ranges in regards to the tangible advantages of measurement, from informing strategic planning to demonstrating return on targets (ROO) and funding (ROI). By creating consciousness and understanding, evangelists lay the muse for an enabling atmosphere the place PR metrics are valued and accepted,” he added.

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