WNBA | Iowa’s Caitlin Clark attracts historic viewership for WNBA broadcast companion CBS

WNBA | Iowa’s Caitlin Clark attracts historic viewership for WNBA broadcast companion CBS


It is a full sweep for Caitlin Clark and her Iowa Hawkeyes.

The Huge Ten championship sport between Iowa and Nebraska averaged greater than 3 million viewers and reached 4.45 million viewers in additional time on CBS. introduced on Tuesday. Iowa gained its third straight Huge Ten title, 94-89, after Clark rebounded from a four-point first half.

It is Clark’s seventh streak from nationwide curiosity to achieve the historic rating mark this month after passing the legendary report of Pete Maravich, the NCAA’s all-time main scorer. And the ultimate of the Huge Three networks (ABC, CBS, NBC; plus Fox) to publish the best viewership numbers for Iowa video games.

[Free bracket contests for men’s & women’s tourneys for shot at $25K]

In contrast to most of these different networks, CBS is already a WNBA broadcast companion with the flexibility to air extra of Clark’s video games this 12 months whereas she’s within the professionals. Clark stated she is going to enter the 2024 WNBA draft, the place she is prone to go No. 1 to the Indiana Fever. It’s anticipated to extend the attendance and viewership immediately and informal viewers flock to look at it.

“Trying on the numbers that the Iowa ladies’s staff is getting on the main networks … it is simply indicative of all of the disruption in media and the way broadcast companions are actually wanting on the ladies’s sport — the ladies’s faculty sport.” in addition to the WNBA,” WNBA Commissioner Cathy Engelbert stated on a video name with a gaggle of reporters final week. “Sure, we’re getting calls. [her games]”

CBS aired the Huge Ten title sport at 12 pm ET (9 am PT and 11 am native time in Minneapolis) because the lead-in to its males’s slate for the day. CBS Sports activities stated it was the most-watched basketball sport of the day, faculty or professional, on any community.

Iowa and Clark had the crown Most Watched Ladies’s Basketball Video games On a regular basis on ABC, Huge Ten Community, FOX, FS1, NBC and Peacock. Iowa’s quarterfinals in opposition to Penn State (1.04M) and semifinals in opposition to Michigan (1.075M) reset Huge Ten Community highs and are the second- and third-most-watched baskets in BTN historical past. There are ball video games. Fox aired the Iowa-Ohio State regular-season finale (3.39M) during which Clark surpassed Maravich for the most-watched ladies’s basketball sport since 1999. Essentially the most-watched sport within the 2023 nationwide championship sport was Iowa vs. LSU, which drew 9.9 million on ABC.

It did not attain that all-time excessive for CBS, however got here shut. The Huge Ten title sport was the most-watched ladies’s faculty basketball sport on CBS networks in 25 years. On January 10, 1999, the assembly between legendary rivals UConn and Tennessee averaged 3.879 million viewers.

The CBS numbers are notable as a result of the broadcaster started airing WNBA video games totally on the CBS Sports activities Community in 2019. 4 video games have been broadcast on the primary CBS community final 12 months, Engelbert stated, offering a higher attain for the league as a result of it focuses on family names, rivalries and “the sport of outcomes.”

Engelbert stated the video games’ broadcast assignments have been “usually carried out” by then, and it wasn’t official that Clark would enter the league till Feb. 29. It is also not official – though it is virtually sure – that she is going to draft it. fever

Indiana opens its 2024 schedule on the street Could 14 on the Connecticut Solar, that includes MVP candidate Alyssa Thomas. The house opener is Could 16 in Indianapolis in opposition to finals runner-up New York with MVP Brenna Stewart, Jonquil Jones, Sabrina Ionescu and Courtney. Vandersloot.

Indiana performs the superteam once more 4 days later on the Barclays Middle in New York for a 1 p.m. ET tip on Saturday. Seats within the higher 200 stage are already going for about $140 at secondary websites. Tickets for the decrease bowl on the Liberty’s official web site begin at $300 Tuesday morning.

The day and time slot for Indiana-New York coincides with video games CBS aired final season, together with their first between the Suns and Liberty. The WNBA launched the published schedule every week earlier than final 12 months’s season.

All eyes are on Caitlin Clark as NCAA Tournament bids close.  (Bailey Hillisham/ICON Sportswire via Getty Images)All eyes are on Caitlin Clark as NCAA Tournament bids close.  (Bailey Hillisham/ICON Sportswire via Getty Images)

All eyes are on Caitlin Clark as NCAA Event bids shut. (Bailey Hillisham/ICON Sportswire by way of Getty Pictures)

The WNBA is working to attach faculty fandom with the skilled league. Extra family names could possibly be introduced for the draft subsequent month, together with Stanford’s Cameron Brink, UConn’s Aaliyah Edwards and LSU’s Angel Reese. Paige Bueckers stated she is staying at UConn after redshirting final season.

“Broadcast companions are definitely conscious of the raise that is popping out of the NCAA system,” Engelbert stated. “We’re very acutely aware of that, ensuring that we’re taking that momentum into the WNBA from a fandom perspective and that we’re reaching out to the followers that NCAA ladies’s sports activities deliver them to the WNBA and watch. Is.”

The WNBA stated in September that viewership on ESPN networks (ABC, ESPN, ESPN2) and the CBS Tv Community elevated 21 % in the course of the 2022 common season. The 2023 numbers have been the best common season viewership in twenty years. The media rights deal runs via 2025 and has been a spotlight for Engelbert. Most video games are broadcast on ESPN networks. ION, NBA TV, Prime Video, Meta and Twitter all broadcast video games final 12 months.

“It is a confluence of all of the constructive momentum that may assist us in our subsequent media deal negotiations and with company companions, in order that’s going to be useful as nicely,” Engelbert stated. “And I believe, as company companions see the variety in our league and so they see what our followers can deliver to their enterprise, that we’re getting an enormous raise from the NCAA’s enthusiasm for that as nicely. “

A giant a part of that’s Clarke, who’s the largest draw of the sport.



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